In today’s competitive digital landscape, brands need more than just compelling products—they need powerful communication tools that cut through the noise. That’s where explainer video services come in. These visually engaging videos help businesses explain complex ideas, products, or services in a clear, concise, and captivating way. Whether you’re a startup looking to make a memorable impression or a growing enterprise seeking to boost conversions, explainer videos can play a pivotal role in your brand strategy.
The Rise of Visual Storytelling in Marketing
The average attention span of internet users continues to shrink. With this shift, visual storytelling has emerged as one of the most effective ways to convey information. Videos are processed 60,000 times faster by the brain than text, making them an ideal medium for delivering key messages. Explainer videos combine animation, voiceovers, sound effects, and compelling narratives to engage viewers and drive them toward a specific action—be it signing up, purchasing, or learning more.
What Makes Explainer Videos So Effective?
1. Simplicity That Resonates
At their core, explainer videos are about simplifying the complex. They break down difficult-to-understand concepts using straightforward language and engaging visuals. This simplification not only improves comprehension but also enhances audience retention.
2. High Engagement and Shareability
Explainer videos tend to perform exceptionally well on social media and landing pages. They are short, to the point, and highly shareable—perfect for platforms like LinkedIn, Facebook, or Instagram. When viewers find a video informative or entertaining, they’re more likely to share it with their network, extending your brand’s reach organically.
3. Boosted Conversion Rates
According to various marketing studies, landing pages with explainer videos can increase conversion rates by up to 80%. When potential customers understand your offering clearly, they’re more confident in making a purchase or getting in touch.
4. SEO Benefits
Google’s algorithms favor pages that keep users engaged. Explainer videos do exactly that. They increase the average time spent on your website, signaling to search engines that your content is valuable. Additionally, videos often show up in search results, increasing your chances of being discovered organically.
How to Choose the Right Type of Explainer Video
There are several formats you can choose from, depending on your brand’s tone and your message:
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Animated explainer videos: Perfect for startups or tech-based companies. These use motion graphics to explain abstract ideas.
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Whiteboard animations: A more traditional and educational style, where visuals are drawn on-screen.
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Live-action videos: Ideal for showcasing real people and building trust with your audience.
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3D animations: Great for products that require a high level of detail, like in engineering or healthcare.
Industries That Benefit Most from Explainer Videos
While explainer videos can serve virtually any business, they are especially effective in the following industries:
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Technology and SaaS: Software companies use explainer videos to demonstrate user interfaces and processes.
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Healthcare: Medical services can use these videos to educate patients on treatments or insurance processes.
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Finance: Banks and fintech startups can demystify financial jargon and product offerings.
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E-commerce: Retailers benefit by showing how products work, improving customer trust.
Steps to Creating a Great Explainer Video
1. Define the Objective
The first step is identifying the video’s purpose. Is it to drive sales? Educate customers? Introduce a product? A clearly defined goal will influence all creative decisions.
2. Script Writing
A great script is the foundation of a successful explainer video. It should be clear, concise, and tailored to your audience. A good rule of thumb is to keep it under 150 words per minute.
3. Storyboarding
Storyboarding outlines how the script will play out visually. It includes sketches or frames for each scene, helping align the creative vision before production begins.
4. Animation and Voiceover
This is where your idea comes to life. Choose a professional voiceover artist and animation style that fits your brand’s identity.
5. Review and Revisions
After the first draft, gather feedback from your team and stakeholders. Revisions are a crucial part of refining the message and visuals.
Why Partnering with a Professional Company Matters
Creating an effective explainer video is both an art and a science. While DIY tools exist, the quality, impact, and customization of professionally made videos are unmatched. A professional team understands narrative structure, visual hierarchy, and how to deliver key messages quickly and effectively.
If you’re looking for an experienced explainer video company that understands both storytelling and marketing, WideView is a great place to start. Their team of creative strategists, animators, and voiceover professionals work together to deliver videos that are not just visually appealing but results-driven.
Integrating Explainer Videos into Your Marketing Strategy
Once your video is ready, use it across multiple channels to maximize ROI:
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Website homepage: Make a strong first impression.
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Landing pages: Boost conversions by clarifying your value proposition.
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Email marketing: Increase click-through rates by embedding videos in newsletters.
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Social media: Promote your video on platforms where your audience is active.
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Sales presentations: Help your team communicate your product more effectively.
Final Thoughts
In 2025, visual content will continue to dominate digital marketing, and explainer videos will be at the forefront of that movement. They combine the best elements of storytelling, education, and persuasion to help brands communicate more effectively. By partnering with the right professionals and integrating these videos into your marketing efforts, your brand can stand out, resonate with your audience, and achieve meaningful growth.
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